The arrival of Black Friday 2023 is a great opportunity for retailers in the midst of these chaotic times and Google Ads is the perfect channel to increase sales and the visibility of services or products.

The economic crisis has taught us to value savings and make intelligent decisions in our purchases. Thanks to the efforts of many to save, Black Friday becomes the perfect occasion to shop at incredible prices.

Some e-commerce companies are already seeing a drop in sales. This generally indicates that people are waiting for attractive deals for Black Friday. It's an ideal time to anticipate and announce your Black Friday promotions.

In this article, we'll show you how to get the most out of Google Ads during Black Friday. We'll give you practical strategies and expert advice to navigate the world of digital advertising and get great results at this crucial sales stage.

Keys to a successful Black Friday campaign in Google Ads

To run a successful Google Ads campaign during Black Friday, we recommend that you consider the following best practices.

Strategic planning for flawless execution

Meticulous planning is at the heart of a successful Black Friday campaign. Preparing the images, videos and copies of your ads in advance guarantees a perfect implementation. Make sure you have everything ready to face demand without setbacks.

Anticipation to secure your sales

Anticipation is the key to Black Friday's success. If you start communicating your next offers from now on, you can create awareness among your regular customers and potential buyers. This ensures that your brand and your deals are on people's minds when Black Friday rolls around.

In addition, you can outperform the competition, impacting much of the market ahead of time.

Creative optimization for impactful results

Don't underestimate the power of creativity in your ads. Improve your landing pages to make the most of discounted products, ensuring a super-smooth user experience that will boost conversions.

Review the text of each ad to perfectly fit the spirit of Black Friday, using a captivating language that engages those potential customers.

In addition, Give a fresh touch to the images in your ad, update them to vividly show all the excitement of this sale. By doing this, you're creating a marketing campaign that not only convinces, but also offers a great visual appeal that creates a lasting impression in the minds of customers motivating them to take the action you want.

Intelligent and personalized segmentation for each objective

Segmentation is powerful and fundamental. Create specific campaigns and asset groups adapted to different return on investment objectives. Segment according to product categories and ROAS objectives allows for a more precise and effective approach.

Search for relevant keywords and audience segments

Knowledge is power. Make a exhaustive research for identify keywords and relevant audience segments. This information will allow you to make the most of the increase in traffic during Black Friday.

Also, don't forget to take advantage of remarketing audiences. If during Black Friday you apply an attractive discount to some products, it impacts users who have visited the pages of those products in recent months and have not purchased. Maybe it's the perfect time to achieve those sales.

Strategic ad scheduling to increase visibility

Well-planned ad scheduling is crucial. Analyze historical data and consumer behavior to determine the ideal time to show your ads. Align your ads with the hours of peak buying activity to ensure maximum visibility.

Confidence in the countdown

Urgency drives action. It incorporates a Count down your ads to create a sense of urgency for consumers. This tactic increases the likelihood of immediate conversions.

Strategic organization of your products

Strategy is key. Identify the products that you will offer at a discount and organize them strategically on your designated pages. This will make navigation easier and improve the customer experience.

Maximizing the budget

On this day of intensive shopping, Increasing your advertising budget is a strategic investment to maximize the impact of your advertising efforts.

Although giving exact numbers can be challenging, It is common for companies to think about increasing their daily investment by 5 to 10 times. With demand and competition on the rise during this shopping day, having a more robust budget becomes essential to ensure space for potential clicks and ensure beneficial ad placements compared to the competition.

Even so, you don't need a big budget increase to optimize your efforts. By strategically managing your campaigns, you have the opportunity to generate a greater sales flow and obtain a great return on investment. This means that you can make the most of your current budget while fully capitalizing on the opportunities that Black Friday presents.

Past performance for future success

It's always valuable to review the performance of previous years. Although the last two years have been unique, making it difficult to make a direct comparison of maximum precision, we can extract useful ideas.

What messages had the biggest impact? How much was invested in advertising? What strategies resulted in the greatest reach? Were there categories or products that stood out from others? Do any of these elements need to be given more emphasis or discarded?

Check the cost of clicks on the keywords that converted the most in the previous year and the conversion rate of the campaigns: this can help you set the best possible bid.

Past sales lessons can be numerous, so let's use them to achieve even more success in the coming period.

Performance Max: You Ace up my sleeve for Black Friday

Performance Max campaigns offer a significant advantage. Take advantage the power of Google's machine learning to precisely target your target audience across different channels and locations. This tactic can make all the difference on a day of high competition like Black Friday.

A fundamental aspect lies in the creation of different product assets together with their respective audiences. If you have different ROAS goals, it's important not to lump everything together in a single campaign. Instead, combines personalized audiences with active searches, competing URLs, and remarketing audiences.

However, To unleash the true potential of Performance Max, it's essential to add additional creative touches: create persuasive and compelling advertising text, use visually appealing images and videos, explore all rich media formats, and customize ads according to user interests and previous interactions with your business. This way you'll ensure an unstoppable Black Friday strategy!

Black Friday isn't just a day

Black Friday is no longer just one Friday a year; it goes beyond a single day. It has become a week, or even a longer period in which users can find opportunities and make smart purchases.

In fact, as you strategically prepare for their arrival, you shouldn't assume that everything ends once the day is over; you shouldn't stop your campaigns and get back to normal.

How many times haven't you had the opportunity to shop during that day and are you still looking for deals in the days that follow? Therefore, it is possible that the following weeks are a good time to continue increasing your sales. User search volumes remain high, while the cost per click tends to decrease. If your competition reduces their investment, this trend is further accentuated.

Try not to reduce your investment in this period, since this means that you can maximize your benefits and make your campaigns even more profitable.

Conclusion: your success on Black Friday

Black Friday becomes an incredible opportunity to transform your business through the power of Google Ads. If you go ahead with intelligent planning, you'll be able to adjust your advertising strategies and stand out even in the midst of fierce competition, attracting the attention of enthusiastic buyers. Remember to keep an eye on how your campaigns are performing, take advantage of data-based improvements, and don't hesitate to experiment with different approaches.

If you need an expert so you don't miss any sales opportunities and increase your chances, do not hesitate to contact us, our specialists will implement the best techniques, maximizing your results.

‍