How to choose the best eCommerce platform for your business

Many companies have opted for an e-commerce strategy to boost their revenues and business growth. It's the perfect time to create an online store and be successful, but among the large number of eCommerce platforms, which one is the most suitable for your business?

How to choose the best eCommerce platform for your business

If you are considering creating an eCommerce and are looking for the perfect tool, you first need to understand how e-commerce has evolved over the last two or three years and where it is going.

It is expected that the eCommerce world will be influenced by different factors to consider:

• Artificial intelligence
• Personalization
• Mobile payments
• Analytics

Understanding the path that eCommerce platforms will take, it is also important to consider a series of relevant aspects when deciding on one solution or another:

• The Functionality
• The Design
• The Integration
• The Security

There are platforms for small and medium-sized companies, and others more suitable for large brands, industries and international businesses. As your business grows, so do your online sales and the complexity of your products. Therefore, you must choose a flexible solution that adapts to the future needs of your business strategy.

TOP 3: Best eCommerce Platforms

In order to help you find the best solution, we have selected three tools, which, based on our experience, are the best eCommerce platforms and to guide you to the best decision, we explain their advantages and disadvantages.

DYNAMICWEB

A Powerful Ecosystem of eCommerce Solutions”All in one”.

Dynamicweb it's more than an eCommerce platform, is a complete suite of e-commerce solutions that includes:

• A CMS
• UA powerful PIM system
• An eCommerce
• Marketing Automation Tools

The Dynamicweb suite allows you to have all the necessary functionalities to develop an integrated web project and manage each linked element from one place.

ADVANTAGES OF DYNAMICWEB

• Easy to integrate. You don't need alternative systems to manage the website, ecommerce, newsletter and social media. It offers all-in-one, Content Management, eCommerce and Marketing.
• It allows you to create robust B2B (Business to Business) and B2C (Business to Consumer) ecommerce with very fast deployment and deployment.
• It can be connected with any ERP or CRM in the market and natively with ERP Dynamics NAV/AX.
• All data is on the same platform to deliver personalized messages to increase conversions.
• Save time and money.
• It's scalable.
• Multi-language support.
• Adapted for all devices
• It offers great statistics (Behavioral data, most visited pages, favorite articles, etc.)

DISADVANTAGES OF DYNAMICWEB

• Although it is very powerful and important in the Nordic countries, it is little known in our country.
• Dynamicweb development requires professional developers.
• Few experts are available in Spain. However, at Novicell we have a team of expert developers on this eCommerce platform. We are Dynamicweb Premium Partner.

BIGCOMMERCE

A solution composable, modern, flexible and comprehensive.

BigCommerce is a leading e-commerce platform that provides a comprehensive solution for all industries, although its most common customers are retailers, business and consumer service providers, manufacturers, and high-tech and media companies.

This platform allows you to customize the interface of your digital store, manage product inventory, process orders and collect important data, such as user, item and sales information.

BigCommerce offers a wide range of services, both for B2C and for B2B or D2C. These include reliable cloud hosting, flexible design options, creating compelling content, effective SEO strategies, secure payment processing, and powerful marketing tools.

BIGCOMMERCE ADVANTAGES

• It's a cloud native platform with GraphQL and REST APIs.
• Its architecture is composable, so it makes it possible to implement, update or replace each solution in the eCommerce ecosystem without affecting the rest of its operation.
• It offers numerous partners in its application ecosystem, providing customers with multiple options.
• It allows you to manage inventory and orders.
• It has 24/7 technical support.
• It integrates with different marketing tools.

DISADVANTAGES OF BIGCOMMERCE

• It's not an open source platform
• Doesn't offer a free version
• You need prior and dedicated training to learn about the tool

COMMERCETOOLS

eCommerce headless, for all industries and markets.

Commercetools is a headless, API-first SaaS commerce platform primarily available on Google Cloud Platform and AWS. A complete tool for e-commerce in B2B or B2C businesses.

Commercetools has a strong presence in Europe and continues to grow in North America. It also has some customers in Asia/Pacific. Commercetools focuses on large global organizations, with many of its customers having an annual sales volume in excess of $250 million.

BIGCOMMERCE ADVANTAGES

• Your principles-based approach MACH has influenced the industry and stands out for its SaaS, microservices, API-first and cloud-native architecture.
• Offers free trials to potential customers
• It has introduced a Frontend platform with unique capabilities, such as the creation of decoupled stores and real-time preview.
• Development, integration and optimization with absolute freedom.

DISADVANTAGES OF BIGCOMMERCE

• Little experience in B2B eCommerce.
• Low native customization and analysis capabilities.
• According to Gartner customers, Comercietools' technology is complex.

MAGENTO

A well-known, professional and scalable eCommerce.

Magento is an open source platform for e-commerce written in PHP. Perhaps it is the e-commerce platform most used by companies.

ADVANTAGES OF MAGENTO

• Flexible and scalable
• Very active and extensive community of developers
• It is an exclusive platform for ecommerce
• It has advanced SEO features
• It adapts to the needs of each business
• Possibility to manage multiple stores from a single administrative panel
• It has a large number of templates, modules and plugins
• Allows you to leave comments and reviews of products
• Multi-language support
• It has security scanners to detect vulnerabilities before hackers

DISADVANTAGES OF MAGENTO

• A major disadvantage of Magento is the use of PHP. Sometimes you have problems uploading a large volume of data
• The cost is high
• Magento development needs professional developers
• It consumes a lot of resources (Requires large servers...)
• The script is not easy to use
• Not recommended for small stores
• Very poor reporting capacity

Every eCommerce platform has its features, pros and cons. The final decision will depend on the needs of your business, the size of your company and the variety of your products.

If you are considering creating an eCommerce and selling online, but you are not sure which platform to choose, at Novicell we can help you decide, we can show you some examples of pages that we have created and that have been a great success. Contact us!

Are you looking for an eCommerce platform? Contact us!

If you need more information, do not hesitate to contact us.