Guide to understanding what Digital Marketing strategies are

What do Digital Marketing strategies consist of

Perhaps you have ever wondered how there is companies that have managed to succeed or have achieved good results. Companies succeed when several factors come together, one without the other it doesn't make sense. Thus, it is not enough to have a good idea or a good product/service (fundamental) but you have to add effort, which implies dedication and also strategy.

In digital marketing, come up with a strategy it is an essential element, which does not imply that it has its complexity. Thus, it is said that the different digital marketing strategies are those online marketing actions in which an action plan has been established to achieve a specific objective. The types of objectives are varied, from Brand awareness to the loyalty of your customers.

El digital marketing strategy concept it may seem very abstract, so sometimes it's better to see it in a practical way: in this post you can read some examples of digital marketing strategies.

What are Digital Marketing strategies for

El main objective The key to creating a digital marketing strategy is for your marketing activities to be effective.

According to this Forbes article, there are 7 reasons to generate an online marketing strategy:

1. Get direction and focus

In this sense, defining a digital marketing strategy helps to focus on what is important and thus optimize time and resources. With clear and measurable objectives, we can evaluate the results later.

2. Get a value proposition

If we develop a well-worked strategy, we will be able to differentiate ourselves from our competitors.

3. Get to know your customers better

To define your strategy, you'll need to define both your buyer persona and your customer service.

4. Avoid “silos”

With an integrated digital marketing strategy, silos are avoided in the company, so that all departments are aligned.

5. Better budget planning

If you have doubts about whether you have planned your budget well or poorly, making your strategy will guide you on where to allocate more resources and where less, so that you will have a basis to defend your proposal.

6. Constantly optimize

Thanks to the KPIs defined in the strategy, we can measure if our actions are working or not and we will know what is failing.

7. Earn ROI

This point doesn't need much explanation: basically, if your actions have more coherence and analysis, you'll ultimately end up seeing positive results on your ROI.

Differences between digital marketing techniques and strategies

They can be confused, and, in fact, they often don't differentiate (perhaps because one without the other they don't make sense). But the truth is that a digital marketing technique or action is part of the execution and the planning strategy. For example, creating ads on Twitter has to do with the technique; thinking about the objective, the segmentation or the progression of the copies according to the moment in which the buyer persona of the customer journey is, on the other hand, is part of the strategy. It is clear that they are intertwined, but it is important to be clear about the role that each one plays.

Types of Digital Marketing Strategies

The types of digital strategies are very varied, depending on the criteria we want to follow for their classification. If we focus on the channel, we differentiate strategies such as these:

• Content marketing strategies

We have already said this several times, but we insist on its importance. El content marketing with a strategy behind it can generate business for your company.

• SEO strategy

SEO is not conceived without taking into account its strategy, or rather, it should not be considered without it if we want to achieve good results.

• Social Media Strategy

Needless to say, if we launch a campaign, we must integrate it into social media, so the social media strategy must be defined.

• Conversion Optimization Strategy

CRO or Conversion Optimization involves different professionals and requires a strategy to set up multidisciplinary teams and achieve successful results.

• Online Advertising Strategy

Digital advertising has already become a reality for the vast majority of companies: Digital platforms tend to do so more and more, so it's hard to have a presence without investing in online promotion. However, if we don't design a strategy that supports promotional actions, we probably won't achieve all the results we can get.

• Branded Content Strategy

Branded content is increasingly present and works very well in the digital age. Brands pay to appear in the content of singers, models, actors. It's a very effective way to promote yourself, sometimes more effective than advertising itself. YouTube and Instagram are the preferred channels for branded content. Branded content needs a strategy behind it to be convincing.

Also, depending on the What objective does your strategy have, there are:

• Strategies for attract traffic to your website
• Strategies for Attract customers
• Strategies for sell more
• Strategies for Build customer loyalty

In each of the strategies focused on the objective, different digital marketing techniques are combined to achieve this goal.

Steps to follow to create a Digital Marketing strategy

1. Definition of objectives
2. Buyer Persona Definition
3. Define the channel or channels to be used
4. Establish an action plan
5. Implement the changes that have been made
6. Analyze what worked

These are the most important steps, but we must not forget that, as in any marketing strategy, we must take into account SWOT and the marketing mix (the 4 P's of marketing). Although it is true that digital marketing does not emphasize these key points of traditional marketing, we should take them into account when we generate our strategies.

If you want to go deeper into this question, you can read about Keys to creating a digital marketing strategy.

Defining your strategy may seem complicated and abstract, although in reality, once defined and with associated KPIs, it will be easy to identify and control. We ended up with some tips for control your digital marketing strategy. We hope they will be useful to you.

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If you need more information, do not hesitate to contact us.