Benefits of UX Design for companies

UX Design: Differential Factor

Los benefits of investing in UX design are sometimes difficult to quantify and take time before they become visible. This has spread the idea that a good user experience design strategy isn't the most important thing for a digital project, but something to keep in mind if there is plenty of budget. However, in a competitive market like the current one, a differentiating factor is having a unique user experience.

Higher ROI and better online reputation

You'd be blind to think that it's not worth investing in user experience design. To have a poor user experience when you are browsing a website or application, in fact, it can have as a consequence higher costs, a greater need for customer service in technical support or a large amount of erroneous data received through forms. This translates into the need for greater contact with the customer and even in a bad corporate image, which can lead to negative online ratings and comments about the brand, in other words, a negative impact on online reputation. Una good UX strategy executed and deployed before programming can compensate for all of these potential problems.

Reducing costs

According to a Forrester report For every dollar invested in UX, the return can be greater than 100 dollars and states that the ROI can reach up to 9,900%.

User experience design can prevent projects from being abandoned halfway if they don't meet the desired or expected purpose for the business. As seen in the previous video, Dr. Susan Weinschenk discovered that organizations lose $150 billion a year because they have to abandon projects that don't meet the necessary requirements. However, a user-centered design can identify the needs of users from the start. This process can define the scope of a project and establish clear and attainable goals.

In the development of a web project you can waste a lot of time (and, consequently, money) fixing problems that could have been solved from the start with a UX design job. An IBM report found that corrections or changes to the code are 30 times more expensive to fix after development once the process is complete. Las regular user testing throughout the process they can avoid these errors because they have clear and well-documented research behind them.

By adopting a user-centered UX process and defining its potential users, a project will be fully inclusive: it will not exclude any key segment of users. Only this process can ensure that a website or application is completely inclusive and accessible to all potential users. Maximizing accessibility and usability can increase conversions and customer satisfaction.

UX is often perceived as costly and time-consuming, but that's not the case. La Lean UX methodology allows constant testing with users and iterate designs to carry out development loops. Test schemes and prototypes with a small group of users can often highlight problems, which can be addressed at a very early stage and whose solutions can be driven into the final product.

Build customer loyalty

Customer loyalty can increase if the user can Use technology in a comfortable way. A pleasant interaction process will result in customers returning to the website or application and using it again, thus increasing the chances that the user will prefer to stay on them instead of moving to other competitors. A good example of this is Amazon's checkout process to buy a product. It is seamless, frictionless and very fast for the user. Un recent Oracle report revealed that 89% of customers started doing business with a competitor after a poor user experience.

Investing in UX can identify current problems with the user experience and find solutions thanks to define the user journey, identifying its weaknesses and objectives.

Company-wide benefits

The use of a user-centered UX process can benefit all departments of a company, including the marketing and development teams. Researching and defining users can create a better understanding of who they are and what they want to achieve.

These mechanisms of understanding and research can be made available to all areas to place the user at the center of a more informed and accurate business activity in decision-making. For example, user research and artifacts can allow the business intelligence department to make better decisions based on researching real users and customer needs. User data can help the marketing department to target users and produce more effective and more engaging content.

If you want to learn more about user experience design, check out our UX design service.

How can we help you?

If you need more information, do not hesitate to contact us.