B2B eCommerce Trends 2023

E-commerce redefines the B2B world

Investment in eCommerce solutions has experienced exponential growth in recent years and continues to rise.
In this report, we address the most innovative trends in the industry, the impact of eCommerce on the way companies operate and their marketing and sales strategies. In addition, best practices are included to improve customer satisfaction and take advantage of competitive opportunities in the online environment.

5 reasons to read this guide

💡 Expanding B2B eCommerce Landscape: The report highlights how eCommerce has become essential in the B2B sector, with 78% of companies offering online portals or storefronts, reflecting a transformation in the way they do business.
💡 Key benefits of B2B eCommerce: From 24/7 availability to improved customer experience, increased revenue and entry into new markets, the report details the benefits that companies can obtain by implementing or improving their eCommerce solutions.
💡 Emerging trends and opportunities: Trends such as the rise of online marketplaces, the importance of omnichannel strategies and the growing adoption of PIM systems are identified, providing key information to remain competitive.
💡 Industry data and analysis: With more than 400 B2B professionals surveyed in the U.S. In the U.S. and Europe, the report provides valuable data on e-commerce adoption, investment plans and perceived benefits, helping to make informed decisions.
💡 Looking to the future of B2B eCommerce: Beyond immediate benefits, the report examines how eCommerce is evolving to be at the core of customer experience, business growth and market expansion, providing a long-term strategic perspective.

This guide addresses key questions such as

• The differences between B2B and B2C eCommerce, explaining how B2B focuses on more complex business relationships and recurring transactions.
• The main benefits of implementing a B2B eCommerce solution, such as improved customer experience and process automation.
• The way in which online marketplaces are influencing the B2B ecosystem, allowing greater visibility and access to new customers.
• The relevance of an omnichannel strategy to ensure a consistent customer experience across all touchpoints, which is fundamental in today's B2B environment.
• The growing popularity of PIM systems and their role in centralizing product information for efficient management on eCommerce platforms.

Download the guide now and learn how to capitalize on the opportunities offered by B2B eCommerce.
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