SEO for a web migration
Are you going to migrate your website? We give you SEO tips so you don't lose organic traffic during the process.
Are you renewing your website? Great but... don't forget about SEO.
Migrating a website can be a complex process, and the risk of losing search engine rankings is always present. If you're planning to redesign your website or completely change it, this guide is for you. In it, we discuss how to perform a migration without sacrificing organic traffic, ensuring that your site remains visible and relevant.
This guide is designed for those looking to improve their online presence while updating their web platform. With proper planning and the right SEO strategies, it's possible to make a successful transition and maintain the digital growth of your business.
What is an SEO migration
La migrating a site is a broad term used by SEO professionals to describe each time a website makes important changes in different areas that may affect visibility and indexing in search engines. These changes can include elements of structure, content, coding, performance, UX, or also changes to the URLs, the CMS or the domain name.
Migrating a website to another domain can be scary. If you do a migration incorrectly, you can lose a significant amount of traffic.
If a site is migrated without considering SEO, we can assure you that you will lose search engine traffic during the process. The vast majority of SEO problems we have encountered are those caused during a website migration by development professionals but who didn't consider how search engines would react during the process.
Types of WEB migration
There are different types of website migration, all depending on the nature of the changes taking place.
Here are some Types of Migration depending on where the changes are made:
- Site Location: This is when changes are made to the domain, modification of the HTTP protocol to HTTPS, hosting changes, migration of the entire domain to a new address.
- Platform: When a website moves from a platform or CMS, such as moving from Wordpress to Sitecore or Umbraco.
- Contents: Add or modify pages, delete content, etc.
- Structure: Changes in navigation, modifications to internal links, changes in the customer journey.
- Design and UX: Design modifications, changes to images and videos, changes for different devices, etc...
Basically, every web migration involves certain losses of organic traffic in the first few moments, that is, the first week or the first month of the migration you will have a negative impact on visibility. SEO work during web migration ensures that losses are minimal and that organic traffic returns to its usual levels as soon as possible and, throughout the migration, it will bring improvements and will not worsen the SEO of the web.
SEO Optimization in Web Migration
If you are in the process of changing your website, make sure you do everything possible to notice the minimum of negative effects, it is essential that you have certain clear points regarding the Technical SEO. In the following whitepaper, we will tell you what to do to continue with a good online positioning.
5 reasons to download the guide
💡 It will help you understand how to manage a web migration without compromising visibility in search engines.
💡 Provide detailed recommendations for optimizing the URLs, titles, and descriptions of your new site.
💡 Explain technical factors that you can't ignore, such as 301 redirects and internal link structure.
💡 It will allow you to identify common errors that can affect your ranking, such as duplicate content or 404 errors.
💡 It presents practical tools and techniques to improve loading speed, a key factor in today's SEO.