Korean tourism records great results thanks to YouTube ads

Novicell is proud to announce that our first collaboration with the Korea Tourism Organization (KTO's London office) concluded with great success. In November, KTO hired Novicell to increase awareness of South Korea through advertising channels in the United Kingdom and the Nordic countries.

Who is the Korea Tourism Organization?

The Korea Tourism Organization is dedicated to disseminating information about South Korea's unique heritage around the world. They publish new articles, photos and other useful information to encourage travel to this booming place.

Its mission is to promote Korea as a world-class tourist destination and to spread knowledge of Korean culture by strengthening and developing its tourism industry.

About collaboration

The KTO wanted to promote its “Win a Trip to Korea” contest in the United Kingdom and in the Nordic countries (Denmark, Finland, Norway, Sweden). The contest was held in November and December 2019.

The main objective of the campaign was to direct the views of their YouTube ads to the landing page of the contest.

Above average results in the UK and the Nordic markets

Novicell delivered more than 3 million impressions and more than 1.5 million video views only in the United Kingdom, exceeding expectations. Novicell also achieved a viewing completion rate (VCR) of 50%, significantly higher than the industry average of 20%.

Regarding the Nordic countries, Novicell delivered more than 5 million impressions and 2.7 million video views, again, well above initial expectations. We achieved a VCR of 51%, a figure higher than the industry average of 15 to 20%.

Novicell thus achieved the goal of helping KTO increase awareness of South Korea through advertising channels. The campaign was a success and KTO made some participants very happy by announcing them as the winners of its contest.

About Novicell

Novicell has more than 20 years of experience in digital marketing and software development. Every month we organize training seminars related to relevant topics within our sector.

You can learn more about the work we do and the results we achieve with our marketing on our projects carried out.

How can we help you?

If you need more information, do not hesitate to contact us.