Chatbase: Analytics for chatbots

Are you using chatbots but aren't measuring the results? Do you want to know the interaction flow? Would you like to identify the messages that your bot doesn't understand and be able to optimize them to improve the conversion rate?

Now you can optimize your chatbot more quickly, know the total number of users reached, the average duration of the sessions, the interactions per user, the percentage of clicks, retention rate, and many other things with Chatbase.

What is Chatbase?

Chatbase is a analytical service cloud-based for developers of chatbots or conversational interfaces. This service allows analyze and optimize bots more easily to offer better user experiences.

One of the highlights of Chatbase is that it is easy integration, can be integrated with any chatbot platform, and works with any type of bot, whether text or voice.

Chatbase is completely free, you only need a Google account to use it.

Image source: Chatbase

As we mentioned in our last article on chatbots, Advantages and Disadvantages of Using Chatbots for a Business, these can be adopted for different types of uses, from making a purchase, entertainment, reservations, to customer service.

People are increasingly satisfied interacting with bots, but it's true that they have to be well implemented, because if the user is dissatisfied and doesn't have a good experience, they may feel frustrated with the brand.

What's so special about Chatbase?

This service is based exclusively on Google's machine learning capabilities to automate the identification of bot problems and opportunities, allowing for faster optimization.

It is an ideal tool for bot developers because it helps them calculate the things that make bots less attractive, and also, those that could be modified so that users have a better experience.

Image source: Chatbase

Before launching Chatbase to the market, the platform was tested by major brands such as Ticketmaster, HBO, Keller Williams and Viber to improve the analysis, understanding and optimization of bots.

How does Chatbase work?

The system can be integrated with both voice and text platforms, for example, we could connect it with Facebook, Slack, Whatsapp, WeChat, Alexa, Viber, Twitter, Skype, among many others.

Chatbase helps to optimize bot accuracy more quickly and automatically by grouping messages from users that are not handled well, identifies opportunities to respond to more requests, and provides ways to achieve easy optimizations.

The platform allows us to delve into user interactions in a very visual way. Chatbase offers a very visual flow data graph in which we can see very quickly which route users take and where they make the most frequent trips. We can't improve the conversion rate if we don't first understand how users want to interact with our bot.

Image Source: Chatbase

What do brands that have already tried it say?

Itamar Mula, Global Developer Relation Manager at Viber, explained that Chatbase gave them great analytical capabilities for their bots. They increased the volume of queries per user by 35% for a popular sticker bot, optimizing queries with high exit rates. After a quick integration process, the Chatbase platform delivered detailed reports that allowed them to optimize their bots more easily, saving them crucial time.

Katie Lucas, Sr Content Manager (HBO Digital and Social Manager), confirms that access to analytics was a key factor in the success of her chatbot “Aeden” in the digital campaign of the first season of Westworld. The ability to analyze users allowed them to optimize Aeden to respond to user curiosities, which resulted in greater user engagement in general.

If you want your users to have a incredible experience with the chatbot on your website or social networks, you should have a good implementation of bots. If you have questions about how to do it, don't worry, this is our job. If you have any questions or concerns about chatbots, you can contact us without any commitment.

How can we help you?

If you need more information, do not hesitate to contact us.