At Novicell we are practical, so today we are going to focus on giving concrete examples of digital marketing strategies, to understand not only what digital marketing strategies really are but also how they can be applied.

A digital marketing strategy is a set of actions designed to achieve predefined business objectives through digital marketing techniques. But beyond its definition, what interests us most is how these types of strategies are carried out through examples.

3 Digital Marketing Strategies That Work

1. Content Marketing Strategy & Email marketing

This is a strategy that can help your company if your main objective is Get leads and prepare them for a conversion. It is also very useful for achieving objectives such as increasing visits to your website.

This strategy has to be thought out together, that is, that the strategy of Content marketing has to be designed taking into account subsequent e-mail marketing campaigns. For this reason, we must take into account the following aspects:

• Buyer person: The first step in defining your content strategy.
• Segmentation: Having defined in your email marketing tool the different segments to which you send personalized messages will help you be more effective and achieve better results.
• KPI's: Define realistic KPIs that can help you measure your efforts.
• Frequency: The frequency of publishing content and sending of newsletter It's important, we users are beings of habit.

2. Comprehensive SEO & SEM strategy

SEO and SEM can be worked on separately, but When it generates better results is when they are integrated into the same strategy. Working together involves coordination between teams and a review of results at the joint level, that is, time and dedication. However, if resources are allocated to this, it will result in better results, including a better brand perception, a decrease in the Cost per Click, and even an increase in CTR.

Los benefits of organic positioning and paid positioning they are different but they complement each other. The actions WITHOUT they have an immediate result, so, for example, they are very useful for launching a new product. El SEO, on the other hand, has the advantage of lasting over time. Doing a joint job of defining keywords and analyzing the results together can generate synergies between both marketing techniques, favoring them.

3. Conversion Optimization Strategy (CRO)

A website can have a lot of visits, but it can't convert. And finally, what companies need is for the user to convert, usually in the form of sales. Therefore, design a strategy for Increase the conversion rate (CRO: Conversion Ratio Optimization) will help to ensure that the visits you have are of higher quality, that is, that they end up converting. In the case of a e-commerce, the conversion is clear: the transaction. In other businesses, where sales are generated offline, we have other types of conversions, which are generally obtaining a contact information (e-mail, telephone).

How is it achieved optimize the conversion? First of all, through the recension (we recommend that you use Dashboards for Marketing for data analysis, they allow you to visualize and analyze information in an easier and much faster way). Second, performing changes on the web and, lastly, realizing Testings to improve performance. In this strategy, it will be essential to combine both experts in analytics and in UX specialists.

Below is an example of optimizing the conversion of a e-commerce:

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