Technological partner

Sales Layer

Cloud-based PIM specialized in B2B. Automates catalog management and syncs product information with eCommerce, marketplaces and distributor channels.

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Founded in 2012 · 50+ employees · Madrid, Spain + Manchester, UK

What is Sales Layer

Sales Layer is a PIM platform focused on distributors, wholesalers and B2B companies that need to manage complex product information, personalized pricing and multichannel synchronization without the complexity of enterprise PIM systems. Its proposal is to be the “practical PIM” for companies that have outperformed spreadsheets but do not need enterprise-grade architecture.

Unique positioning in the European SMB segment has allowed Sales Layer to grow strongly in distributors and wholesalers, being especially popular in markets such as Spain, France, Italy and Nordic markets.

🧭 Roadmap oriented to: Expansion of AI capabilities for automatic product enrichment, improvements in complex variant management, integration of sustainability/compliance tools, and geographical expansion.

PIM for manufacturers and distributors in industrial sectors

Sales Layer fits manufacturers and distributors in industrial sectors — components, machinery, chemicals, food — that need to automate the creation and distribution of product catalogs across multiple channels (eCommerce, marketplaces, PDF, distributor portals) from a single data source.

What does it mean to work with Sales Layer

  • Cost: Variable pricing based on number of products and channels. Plans starting at $200-$500+/month depending on the scale. Price transparency: there are no hidden fees.
  • Contracting: Typical annual SaaS subscription. Possibility of adjustment depending on catalog growth.
  • Prior evaluation: Personalized demo aimed at your catalog. Access to documentation and sandbox.
  • Deployment: Catalog import (weeks typically). Channel setup and synchronization rules. It does not require a specialized partner for most implementations.
  • Support: Technician included with fast response times. Documentation in multiple languages.
  • Resources: Clear documentation, integration guides, active user community, regular webinars.
  • Partners: Network of certified integrators in Europe and Latin America.

    • Key Sales Layer Capabilities

    It is designed for distributors, wholesalers and B2B companies that need to manage large catalogs, multiple customers with personalized pricing, and synchronization with multiple sales channels (online stores, marketplaces, ERPs) without technical complications.

    Managing massive catalogs without complexity

    It supports catalogs with thousands of products, variants and attributes. Intuitive interface for mass editing, importing from Excel, and automating repetitive processes. Ideal for resellers where the speed of updating the catalog is critical.

    Dynamic and personalized pricing per customer

    Complex pricing rules: based on volume, customer, product family, season. Margins per channel. Automatic discounts. It allows complex business models without custom developments.

    Integrated multi-channel synchronization

    Native connectors for Shopify, WooCommerce, Prestashop, Amazon, eBay, Mirakl. Bidirectional synchronization: catalog to channels, orders and stock to the source. All from a single interface.

    Management of distributors and resellers

    Portals for distributors and resellers where they see prices, discounts, and specific sales tools. Granular control of what each customer sees.

    Integrations and technical flexibility

    Sales Layer is the option for companies that need an easy-to-use PIM, with predefined integrations to common ecommerce platforms and marketplaces, without requiring complex technical architecture.

    eCommerce: Shopify, WooCommerce, Prestashop, Magento, BigCommerce, custom storefronts via APIs

    Marketplaces: Amazon, eBay, Mirakl, Cdiscount

    ERP: Custom integrations via REST API or standard formats (XML, CSV)

    CMS: Connection to any CMS via APIs

    Warehouse: Synchronization of stock to multiple destinations simultaneously

    What people say about Sales Layer

    ⭐ What they value most: Users highlight ease of use compared to complex enterprise PIMs. Dealers appreciate fast synchronization and the absence of desynchronization between channels. Non-technical teams value that it does not require API or programming knowledge. Especially valued by European SMBs for their close support and understanding of local markets.

    💡 Considerations to consider: For catalogs with very complex data architecture, Sales Layer may be limited (best option: Akeneo or Bluestone PIM). A smaller extension marketplace than enterprise solutions. For extremely high product volumes, it may require an optimized import architecture.

    Novicell & Sales Layer

    Certified partners

    At Novicell, we accompany distributors and wholesalers to implement Sales Layer, from importing legacy catalogs to optimizing pricing rules and multichannel synchronization.

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