Third-party cookies, a death foretold: How will it affect your company?

Third-party cookies: how will it affect your business?

Digital advertising is undergoing a major change that you, as an advertiser, cannot ignore. The progressive elimination of third-party cookies will transform the way we segment and reach users. This whitepaper addresses the reality of this change, how it will affect your business, and what you can do to prepare.

Third-party cookies, which currently allow techniques such as retargeting (redirecting ads to users who have previously interacted with your website), will disappear from the advertising ecosystem. If you rely on these types of strategies, you should be ready to adapt. In this whitepaper, we provide you with the keys to dealing with this change.

5 Reasons Why You Should Read It

💡 Learn about the changes in digital advertising: The guide details the impact that the removal of third-party cookies will have on current advertising strategies and what adjustments you should consider to remain competitive.
💡 Explore alternatives to third-party cookies: There are options such as server-side tracking and the use of your own data, so you can continue to segment your campaigns effectively.
💡 Prepare for the future of segmentation: It includes key information on how companies can reduce their dependence on big data providers such as Google and Facebook.
💡 Improve privacy and customer relationships: The guide addresses how taking a more transparent and privacy-friendly approach can strengthen customer trust and improve long-term relationships.
💡 Practical and applicable solutions: It offers specific advice on how to implement new data monitoring and management techniques, complying with regulations and keeping you competitive in a more private environment.

FAQs this guide answers

• The impact of removing third-party cookies on digital advertising and what steps to take to adjust your strategies on platforms that rely on user tracking.
• Available alternatives to continue collecting user data without relying on third-party cookies, such as server-side tracking and the use of own data.
• How to adapt your advertising campaigns to an environment more focused on privacy, complying with regulations and ensuring transparent management of your customer data.
• The effect on audience segmentation and ad personalization without the use of third-party cookies, and how to maintain the effectiveness of your campaigns.
• Available tools and technical solutions to implement new data collection and analysis strategies, ensuring that your business remains competitive in this new context.

Download the guide now and learn how to deal with the change brought about by the elimination of third-party cookies, optimizing your advertising strategies and ensuring a more private and effective environment.

Complete the form and receive the document directly in your email.

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