Florencia Ferretto
If they give him a room in the office, he will fill it with posts and he can put together a workshop with almost anything as long as necessary. Their mantra is “Trust the process”.
From the southernmost city in the world, he studied Information and Communication Sciences and took his first steps in the world of design as a digital nomad, designing and designing websites around the world and knowing the impact that words have on interaction.
He discovered the UX world and found the tools and methodologies that were missing to complete the problem solving puzzle and then he entered the corporate world to learn and take a professional leap as part of the largest UX team in Latin America.
In 2020, she founded Saltolab, a design and innovation consultancy that brought her to Barcelona and with which she was able to create training experiences in Design Thinking, Product Design and UX Writing for technology teams from Argentina, Colombia and Mexico.
He loves conversations with impact, those in which we connect and find new truths. She is passionate about forests and mountains, so if there is a plan to escape the city, she is the first to sign up or directly organize it.
