Carlos Alberto Piana

Carlos was born in Argentina but his desire to grow and discover new cultures has led him to live in Barcelona.

He defines himself as an expert in UI and with great knowledge and love for UX.

He works as an experience designer both in the creation and conceptualization of products, focused on innovation and digital transformation.

His background comes from Graphic Design. He studied Design at the Faculty of Architecture, Design and Urbanism of the city of Buenos Aires (FADU-UBA). These lessons have made it possible for it to be forged in everything that is structurally aesthetic, constructive and functional.

The first thing you think about when developing a product or a brand is who is the person being designed.

Its goal is to design pleasant experiences that can have a real impact on people's lives.

Its mission is to try to translate product requirements into intuitive and functional interfaces.

In his spare time he likes to spend time with friends and his peculiarity is to make very bad jokes, but from time to time they manage to make the odd smile:)

His tips are:

• You learn by looking at the details
• Ask the right question.
• If there is a problem, there is a solution.
• Complex ideas are solved with simple solutions